"It is only when we become aware that our time is limited that we can channel our energy into truly living”[1]~ Ludovico Einaudi

If you haven’t heard of Mr. Einaudi, I’m not totally surprised, but that’s all the more reason for you to head over to iTunes and take a minute to listen through a few of his songs. Even if you don’t like classical music, which he remakes in his own signature form, I think you will be happy to have done so.

What I’m trying to get at, by telling you about Mr. Einaudi, is that music is important to humans. Think of all the times that you heard a song and can remember exactly what you were doing at that point in time. Was it a happy moment or a sad one? Either way, music can transport you like the Tardis to a point in your life that is most dear to your heart.

In fact, music is so powerful to us as a species, research is being performed in the development of nondrug care for Alzheimers patients and those with moderate to severe dementia[2]. It’s fascinating research, but the gist of it is that medicines for these diseases have limited success, which leaves the door open for nondrug treatments, like music and cooking. These are statements from the findings, “...Based on this profile of results, we showed that music had short-term positive effects on all three emotional indices and long-term effects on two indices (discourse valence and mood)...The findings of this study suggest that music was more effective than cooking in improving the emotional state of PWD."[2] To put it simply, music is a part of who we are and intertwined with the life we have lived.

For a longtime, Apple has known this truth and did what it could to take music into the digital future. It’s iPod and iPhone, in tandem with iTunes, let people listen to their entire music libraries on one mobile device. It was revolutionary, but of course nothing is perfect, which made people expect more from Apple in regards to options (Digital Rights Management) and incorporating their personal music libraries (iTunes Match). That’s for another story.

Continuing on, since I nearly have music on at all times of the day (driving to and from work, while at work, during my exercise routine, while studying/researching) I was excited for Apple to fully step into the music world. Sure iTunes sold albums and had iTunes Match (I use both on a daily basis) but there was something missing. Discovery. What I mean is that I wasn’t really able to find new artist to broaden my listening base.

Why is that important? Because discovery is the key to music. Whether you’re at the local coffee shop, grocery store, or listening to the car radio, discovery is what leads you to that next song which may move your heart or feet. Apple Music streaming service directs this discovery beautifully. It throws open the door to Apple’s vast library (allowing you to listen to albums from almost any artist you can think of) and gives you a radio station (Beats 1) with DJs that are fun and have eclectic music taste.

I found that it (Beats 1) had me laughing at the funny commentary from the DJ and intently listening to music that I normally wouldn’t have heard through the channels I stream. Sure there were tunes that I thought were lacking lyrically, but usually right after that song Beats 1 played a “World First” tune that I throughly enjoyed. In short, Apple put “discovery" on my doorstep.

In addition to all of this, Apple has redesigned the interface to iTunes, properly categorized radio channels, carved an area so you can follow your favorite bands, and taken into consideration what your taste are so that it can offer up more individualized channels. All of that said, there are a few hiccups (this is to be expected with any new service or technology) such as losing playlists or album covers changing when you use iCloud Music library with Apple Music[3]. Of course this can be frustrating especially if you have to rebuild your playlist (grrr) but try to see a silver lining in those dark clouds. First, Apple didn’t do it on purpose. Second, they will do everything they can to help you get it back if you give them a call or start a chat with them online. Lastly, this may be a good excuse to forget those old playlist anyways and try out one of their “For You” ones. Remember discovery is key, and with unprecedented access to so much music (never has this happened in history) you’re guaranteed to find some new beats to improve your emotional state now, and quite possibly your emotional well-being in your later years.

That’s it Methodical Mac readers! Until next time paper meets pen, or finger meets keyboard.

If you don't have time to run over to iTunes, then below is one of Ludovico Einaudi's albums.  I am affiliated with iTunes but only because I don't want to put ads on my site. So, if you like this album and happen to buy it, Apple will give me a small cut. Thanks for being a Methodical Mac reader nonetheless. 

Time Lapse and Two Trees are my favorite songs on this album, but all of them are really good. Take a listen.

Side note:

My next article will be an interview with the Director of Information Services (aka Chief Information Officer) at Randolph School. Mrs. Brink will talk upon a variety of topics (Macs, iPads, security, etc…) and show us how schools operate in this crazy and technologically integrated world. Get ready to go back to school.


[1] Ludovico Einaudi Quote. (n.d.). Retrieved July 11, 2015, from http://www.azquotes.com/quote/733431

[2] Samson, S., Clément, S., Narme, P., Schiaratura, L., & Ehrlé, N. (2015). Efficacy of musical interventions in dementia: methodological requirements of nonpharmacological trials. Annals of the New York Academy of Sciences, 1337(1), 249–255. http://doi.org/10.1111/nyas.12621

[3]Activating iCloud Music Library in Apple Music can result in lost data (iPhone Hacks 1 iPhone iPad iOS Blog)